Calvin Klein is bringing it with another strong underwear campaign; first the Moonlight cast and now an ad directed by Sofia Coppola starring Kirsten Dunst, Lauren Hutton, Rashida Jones, Nathalie Love and newcomers Laura Harrier, Maya Thurman-Hawke and Chase Sui Wonders.
Celebrating women from the ages of 18-73 is a good look even if some of these models fall into the nepotism camp that we have come to expect from this industry of late. And really it is often more the who you know that springboards a career. Not everyone can be a Kate Moss discovered on an airplane.
The grainy black and white style is a mix of Coppola’s dreamy aesthetic and the imagery we most associate with CK campaigns of the past. I can also pick out at least four different sets that I will be adding to my underwear wishlist. I’ve never owned any Calvin underwear – the nearest I have is men’s pajama pants – as I was never that bothered about waistbands with brands emblazoned on them, but it looks like this will be changing soon.
Watch the ad below.
And because I’m in the mood for more Dunst and Coppola here is the new The Beguiled trailer, which also looks great.
And because Kirsten Dunst is very good at Instagram and all three of these looks are great.
Her hashtag game is always strong.