The first fast fashion collaboration I remember was when Roland Mouret teamed up with Gap back in 2006 and the designer/high street retailer team-up has been going strong for over a decade now. In fact Karl Lagerfeld did one with H&M in 2004—for some reason I don’t remember this—and H&M has produced collabs with a number of designer brands including Balmain, Stella McCartney, Comme des Garçons and Versace. Now is the turn of Erdem.
Uniqlo is my to go to brand for indulging in the high/low collaborations and the only reason why I didn’t end up with about 10 things from the recent J.W. Anderson team-up was because they had sold out of the items I wanted before payday. But I don’t need any more sweaters (I always need more sweaters).
Bringing me back to H&M x Erdem and there are a number of items I am already eyeing up from the collection—namely leopard print coats, ladysuits, sweaters. And at the runway show party there are various celebs on hand sporting new looks that I am very tempted to add to my wardrobe.
Pajama adjacent clothing is always going to win me over as is Kirsten Dunst; the two combined is fashion heaven and Erdem’s signature florals is a repeated motif.
Perfect for winter botanics and I am coveting Kate Mara’s dress hard. And I can almost afford it. 
Perfect for one of the weddings I am going to next year. Throw a white tee underneath and hey it’s the ’90s again. I would also like to know what red lipstick Alexa Chung is wearing.
On the runway there was plenty of menswear inspired pieces AND menswear; here is Taylor Kitsch sporting some grey pants that look great on him (and can look great on you too).
Zendaya shows off one of the super feminine ensembles and leans hard into the retro vibe with her ’50s looking ‘do. I love everything about this and this whole collab is very wearable and pretty timeless. This is exactly what you want from fast fashion.
And here is that beautiful teaser ad. Let’s rewatch.
Erdem x H&M will be available in selected stores Thursday, November 2. And you can view the collection here.
TV Ate My Wardrobe 