Burberry’s Christmas campaign video starring Domhnall Gleeson, Sienna Miller, Lily James and Dominic West celebrating founder Thomas Burberry and the 160th anniversary of the brand is the mini-series I now want to see.Crossing the lines of fact and fiction there are Burberry’s real contributions including the now iconic trench-coat, which begun life in the actual trenches. Burberry as provided Sir Ernest Shackleton with clothing fit for polar exploration; Dominic West plays Shackleton in this trailer and you can see the real man wearing Burberry here. Both romantic love interests played by Sienna Miller and Lily James are romantic constructions of the campaign and Miller gets to dramatically sashay away in a caped hooded stunner while James’ character Betty Dawson is inspired by Betty Kirby-Green. In 1937 Kirby-Green flew in Burberry clothing and in a plane sponsored by Burberry alongside A.E. Clouston on a round trip from England to Cape Town breaking records.
Burberry chief creative and chief executive officer, Christopher Bailey explains that:
“This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words. The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows. To do justice to this story, we turned to a team of truly great twenty- first century British talent: Asif Kapadia, a director whose work I admire enormously, and a cast of our brightest and our best actors: Domhnall Gleeson, Sienna Miller, Dominic West and Lily James.”
Watch the trailer below and start wondering which network/streaming platform would be best suited for the mini-series of Thomas Burberry.