Advertisements

The Americans Season 5 Key Art and Dining in Disguises

15 Feb

The Americans returns next month and talk has already centered on the very different political landscape we’re now experiencing than when the show debuted in 2013. Season 5 might be set in 1984, but right now The Americans seems more and more relevant and it will be interesting to see how/if this alters the viewing experience and how the creative team/stars will discuss these aspects while promoting the new season.

For now we can let the series of trailers FX has released focusing on “Best Show on TV” aspects (I concur) speak for themselves, about what we can expect from season 5 and if they are any indication then somehow the tension and stakes are going to be raised even further.

The first full promo focuses on Paige and how she is being brought further into the family business with self defense classes from her mother and the boyfriend who happens to be the son of Philip’s FBI Agent bestie. And here’s another of Philip and Elizabeth in full disguise playing a different couple at dinner discussing how they got together.

You will never suspect them. Beware of #TheAmericans when the new season premieres March 7 on @fxnetworks.

A post shared by The Americans (@theamericansfx) on

Now for the key art and every season takes on a new color palette. This is no exception and it is as bold as it is fabulous.img_0606A color scheme that will standout on billboards/taxis/buses/subway stations and as per co-showrunner Joel Fields the inspiration behind this season 5 poster comes from Rosie the Riveter.

Yellow is such a striking and often ignored color when it comes to marketing unless there is something that points to the sun in the title; see It’s Always Sunny in Philadelphia, Eternal Sunshine of the Spotless MindLittle Miss SunshineOr if the main characters are also this color; see Minions.

Combining it with two other primary colors is an immediate way to take notice and it is also somewhat jarring visually using such a cheery palette for a show that is this steeped in darkness. But it is also super effective and like a lot of Americans artwork it does read as propaganda and techniques from both countries have been utilized over the last five years (hence Rosie).

There is a sense of unity here and it is impressive that the FX marketing department has found ways of bringing out something different each year – season 2 is still my fave – even though it is always just Keri Russell and Matthew Rhys that feature on these posters.

This also strikes me as a smart idea as rather than throw in Paige training or Stan lurking there is always a sense that at the center of The Americans it is Philip and Elizabeth as spies and husband and wife.

Guns tend to feature making sure you never forget the nature of their work and there is always a sense of unity between them. Here in his hand clasped around her wrist – wedding band clearly on display – which could read as an act of control, but we know this to be sign of togetherness/partnership and their unbreakable bond. Plus Elizabeth is the one holding the gun.

To hammer (accidental USSR related pun) this point home they are dressed in matching blue and the blue of their eyes has been enhanced to complete this mirroring/togetherness. And even though they were physically apart in the final scene of the season 4 the look they share and everything that came before it reinforces just how strong they are as a unit. As does this poster.

The Americans returns Tuesday, March 7 on FX.

 

 

Advertisements

One Response to “The Americans Season 5 Key Art and Dining in Disguises”

Trackbacks/Pingbacks

  1. Out of the Box: Look of the Week | TV Ate My Wardrobe - February 17, 2017

    […] The same goes for Keri Russell in her peep toe gold Louboutins (which I love) and this outfit manages to mix super comfy with a knitted super t-neck Celine sweater and bold floral Dries Van Noten pants. Expect more Keri Russell appearances on here over the next few weeks as we get nearer to the season 5 premiere of The Americans. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Ex-aspirational

Depression, creativity and the pressures of growing up, as told by a twenty-something not living her best life

Julie Hammerle

Nerds Need Love Too

Sofa and Remote

I love talking about TV as much as I love watching it

Ellie Writes Stuff

About this and that

Heather Cocks & Jessica Morgan

Authors, Bloggers, Fashion Assassins

Twitter Music Club

A rotation curation music club, based on Twitter, mainly for Kiwis

INTO ROW Z

If you enjoy a challenge, like Claude Makélélé, read my blog. Its about sport.

lost somewhere in new york city

We rock a lot of polka dots

sankles

We rock a lot of polka dots

frocktalk.com/

Just another WordPress.com site

Cultural Learnings

Television Reviews and Analysis

judgmental observer

film, tv, popular culture, higher ed, unicorns

Rookie

We rock a lot of polka dots

ScreenFad

TV show news, reviews, recaps, spoilers, and photos

The Frisky

We rock a lot of polka dots

irkyle.wordpress.com/

I review this shit so you don't have to.

%d bloggers like this: