Diane Kruger first appeared in a Chanel campaign in 1996 for Allure fragrance and in April it was announced that The Bridge star would represent Chanel’s skin care range. Kruger has been a Karl Lagerfeld favorite for a long time; they met when she started modelling at 16 and are now neighbors in Paris. It’s this fashion background that makes Diane Kruger such an interesting figure both on and off the red carpet as she often takes risks and has fun with what she wears.
As part of this new role for Chanel several videos have been released so far with Diane Kruger discussing what beauty means to her. In the one featured here she talks about her own personal history with Chanel as it has “always been by her side” and she also mentions how the ethos of founder Gabrielle [Coco] Chanel is important as she “was a very modern woman because she never made compromises.” Kruger gets to show off her fluent French in these videos, but all will not be lost in translation as they do come subtitled.
Beauty campaigns are often full of hyperbole and Kruger’s skin is indeed flawless so the product sells itself in one respect. One aspect that is striking is how it relates back to the origins of the fashion house and considering Kruger’s own personal history with the brand it gives a sense of authority to the campaign.
This week Kruger was spotted once again with the Lego-looking Chanel plexiglass shoulder bag (that I’m coveting pretty hard). This combined with a navy-and-white striped Comme des Garçons jumper and jeans is pretty much my ideal outfit – I’d opt for a pair of Cons as the shoes are incredible but my feet have an aversion to most forms of heels (in that I can only wear them for half an hour at a time).
TV Ate My Wardrobe 
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