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Femininity, Menswear and Pattern on Mad Men

13 Apr

It’s May 1970 on Mad Men and the message is that some things change, some stay the same. Don’s penchant for brunettes in pain is one staple you can rely on and “New Business” opens with the exception to this rule. Yes Betty has been in pain, but she is never going to admit it and now she’s going to be studying psychology. Betty is smart remember (“I speak Italian“) and there’s part of me that would love her to be my therapist. No, really.

The tableau Don looks upon is the family he once had and he can’t go home as this family has moved on. So has Betty’s style as there is a softness here with frills and pattern.

Mad Men 7.09 Betty kitchen“New Business” showcases the women of Don Draper including Megan as she is in town to finalize their divorce and get the rest of her things from the apartment. Megan is as stylish as she has ever been doing Cali cool in a hoodie peasant blouse and flared jeans looking nothing like her more traditionally dressed mother and sister.

Mad Men 7.09 MeganFor her meeting with Harry, Megan dresses up in her “Welcome to LA” blue baby doll number prompting Harry to call her every man’s fantasy and that she looks like Ali MacGraw and Bridget Bardot had a baby. Harry does what Harry does and is the worst by hitting on her and then running to Don to call Megan crazy. Megan is incredibly fashion forward so it is strange to see her wearing something from a year ago, but it is obviously a look she feels confident in despite her lack of good acting fortune recently.

Mad Men 7.09 Megan and HarryPast and present collide for Don with elevator awkwardness and I don’t think Arnold would be cracking so many jokes if he knew what his wife Sylvia, had done with Don. Here we see sadness through the prism of the wealthy and the not so financially secure as Di has nowhere near the amount of money, but just as much pain. Di remarks to Don that he can’t know the amount of heartbreak and boy he should dish out the Dick Whitman routine. Don later gives Megan $1 million dollars and the feeling of ennui can’t be cure by money alone and there’s a whole lot of dissatisfaction running throughout this show.

Mad Men 7.09 awkward elevatorAnnie Hall before Annie Hall and celebrity photograph Pima Ryan sashays in with all her sexuality and confidence in a range of amazing tailored menswear. Pima seduces Stan after he is rude and abrupt when he first meets her and she tries her hand at Peggy delivering the super cheesy ‘I want to photograph you’ line. Mimi Rogers is incredible in this role as she plays Stan and Peggy sees through the hustle. On both occasions Peggy wears bold colors with strong patterns and while her style isn’t ever going to match the sartorial highs of her colleagues it is definitely improving. Peggy is still in control and showing her femininity at the same time.

Mad Men 7.09 Peggy and Pima

Mad Men 7.09 Pima and PeggyAnd because I can’t resist Pete Campbell in sportswear I will leave you with this beauty to round things off.

Mad Men 7.09 Pete and DonFrom these first two episodes alone I am so happy to see what Janie Bryant has already managed to do with the end of 60s fashion with a push into my favorite clothing decade.

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One Response to “Femininity, Menswear and Pattern on Mad Men”

Trackbacks/Pingbacks

  1. Out of the Box: Look of the Week | TV Ate My Wardrobe - April 17, 2015

    […] funky Caterina Gatta dress. And this ensemble also wouldn’t look out of place on Mad Men this season. Cute blue pumps too (although it is a shame they blend into the […]

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